Quality food and beverage consultant in India from NilojitguhAdvisory

Quality alco beverage consultant in India right now? My nearly three decades of experience in the Alco Beverages / Food & Beverage industry has made me realize that this sector has only touched the tip of the iceberg. Due to the growing Indian economy, ever expanding buying power and the urge to enhance the lifestyle, both in urban and rural areas, the FMCG/Food & Beverage industry has immense opportunity to grow in the Indian market. Unfortunately, many businesses in this industry are struggling to reach their full potential, despite having exceptional products and consumer offerings. Find even more info at Alco Beverage consultant in India.

Making sure the name, branding and packaging designs are legal and secure: Just like the big brands, startups need to protect their intellectual property. It’s what makes them unique, and being able to prevent others from copying them keeps them unique. Doing a trademark search is a good first step where names, logos and the shape of packaging are concerned. It’s also worth researching variations of your name to see what else comes up. If you’ve already spotted another brand in the same industry using a similar or identical name, now is a good time to consider an alternative as this can lead to confusion later. When it comes to images, if you’re going to use a stock photo make sure you get the right licence, and keep a copy of it. Also, you need to make sure your designers transfer over the rights to use your intellectual property.

A successful brand has a clear purpose and provides value throughout the consumer journey. We help companies build a brand with its own unique purpose and bring the brand to life with innovative ideas and creative marketing strategies. We also develop strategies to differentiate brands through superior positioning. As companies launch several brands to address market needs, we help our clients define the role of each brand within a portfolio and consolidate brands to reduce marketing and other costs. See more details on https://www.nilojitguhadvisory.com/.

Zomato was started in 2008 by Pankaj Chaddah and Deepinder Goyal, headquarters located in Gurgaon (Haryana). It is a multinational restaurant discovery website and an online food ordering app available in 10 different languages. Zomato is the first food tech unicorn in India that connects customers, restaurant partners, and delivery partners to fulfill their multiple needs. Customers use this app to search and discover nearby restaurants, online ordering, table reservations. They provide industry-based marketing tools to restaurant partners to acquire more customers and also transparent job opportunities to delivery partners. It is focused on offering better food for more people before dining out. The company has received funding of over USD 600 M from investors.

Demography: It would help if you decided to set up the place, ensure your startup is visible to everyone. It should present in a crowded place from the street on it resides. The parking lot is essential at your restaurant’s space; it’s must be unique compared to your competition. If a customer doesn’t get a place to park, your business will go in loss. Restaurants on a highway are always busy. The menu is a significant factor when you’re planning to start a restaurant. Studying food trends, with your restaurant’s concept, consider them for your menu. The few menu must-haves are meatless options for vegetarians, kids’ favourites, and so families can dine at your place. Cost-saving menus like meals must be available with the help of food prototype development services.