Awesome animation videos providers? Another big argument for favoring marketing cartoons has to do with the budget you have for your strategy. Online, people tend to judge the quality of your product or services by the quality of the content you deliver to them. This means that whatever pieces of media you are putting out to promote your brand should be nothing short of top-notch. Well, live-action videos tend to cost significantly more than a marketing cartoon video of similar length and scope. Actors, sets, professional recording equipment, props, on-site production crew… All these things add to the challenge – and cost – of live-action videos. And yes, you could try to produce pieces with a shoe-string budget, but then you are risk rubbing your audience the wrong way and presenting a lackluster corporate image that can be really harmful when first-impressions are concerned. On the other hand, professional-level animation made by an experienced studio allows you to produce top-tier pieces at much more manageably price-points.

Emphasize brand identity? When making an animated explainer video, it is vital that entrepreneurs give special emphasis to their brand’s identity. Brand styles and colors express the brand identity to customers. Add a call to action (CTA): A call to action (CTA) is anything designed to stimulate the audience and proffer an immediate response. A call to action is useful to give audiences the “fear of missing out” on a brands offer. Don’t make it cumbersome! Trying to pass too much information in one animated explainer video will reduce the attention and interest of audiences. Animated explainer videos should aim to inform, educate and entertain.

But the rise of 2D animation as a marketing strategy is a result of more than just its various applications. These videos drive engagement, website traffic, and more conversions – giving brands an ROI that makes investing in 2D animation an excellent business decision. According to Oberlo, 88% of video marketers are satisfied with the ROI of their video marketing strategy and come in 2022. It is predicted that 82% of all consumer internet traffic will come from videos. Based on these statistics, the future of businesses in the digital eco-system looks to be in favor of 2D animation and video-based marketing. Read additional details on #2d animation.

Explainer videos break down a new or complicated concept that is often, but not always, related to your product. This can help consumers better understand more complicated processes related to the purchasing or usage of your product. Explainer videos that discuss peripheral concepts or issues can be used to invoke thought-leadership and showcase your expertise. These can even be done in the form of short video infographics. Certain explainer videos can also take the form of a product or brand video by exploring buyer pain-points and providing solutions for them. Depending on the content of these videos, they can target both top and bottom-of-funnel consumers. Animation can also be used to convey points that are less tangible and thus more difficult to explain. In the climate of COVID-19, animated videos can help to replace physical actors.

Since marketing videos’ run-time is short, the story needs to flow quickly and logically toward its close. Funny animated characters act out the story in a logical sequence with its climax ending in a call-to-action (CTA). Animated heroes to the rescue! Using cartoon characters in stories instead of live actors is the reason why animated videos are so effective. Have you ever thought about the cost of food and clothing for real human actors? Hand-drawn actors are much cheaper. Find extra information on #explainer video.