Jason Argall or the upsurge of a brand influencer? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member of ScaleMyBrand. Most brands get held up on building landing pages and run into roadblocks. They find themselves asking. “Is a simple online catalog product page ok? Is WordPress too slow? What sections should we include?” We’ve create a custom landing page builder from the ground up, allowing you to build your landing pages with the optimal structure and tech stack. CRO (Conversion Rate Optimization) is short-sighted which is why we’ve coined the term RCRO (Revenue & Conversion Rate Optimization). It’s important to run split tests with your brand’s revenue goals and business model in mind. RCRO takes into account your AOV, CLTV, net margins, market share, etc. ensuring we are optimizing for your brand’s success–not just your click to sale ratio.
Jason Argall on personal brand creation : Choose platforms that are appropriate to your line of business. LinkedIn and Twitter are the best ones to get started with, but having a Facebook business page and Instagram may also important. Instagram is actually a great platform if your work can be represented in a visual way. Best of all, social media is free, until you get into paid advertising, but first things first – that’s not necessary right away. Content curation is a way to encourage interest in your brand on social media. You can’t just be selling all the time because people will just switch off. Choose a few influential and/or entertaining sites that you like (hopefully related to your niche) and choose some of their posts to rebroadcast to your audience. Mention influencers in your posts, and reach out to them for link-backs and cross-posts. Connect with your audience and they will keep coming back for more.
Jason Argall on business brand building : Once you’ve collected research data and gained insight into the external factors influencing your brand, it’s time to apply that knowledge to define your brand. Add the elements that comprise what your organization stands for, specifically, your company mission, values, and personality. You also have to look at the value proposition you’re delivering to customers. Combine these elements to arrive at a clear, concise tone and voice for your brand. Do you want it to be fun, exciting, professional, elegant? To achieve success in branding, you must deeply understand your brand: what it stands for and who it’s trying to reach. Then, determine your brand name and tagline. If you’re a sole proprietor, your own name might serve as the brand name. But if it’s too long or hard to spell, the name will not create brand recall for customers. Also, consider that the brand name may be used for your website URL and in social media handles. So even if it’s your own name, find an alternative, if needed, to keep the brand name simple and memorable.
