Raising CRM usage

Fintech consulting? Culture flag-bearers, does your sales team suffer from internal poaching? It is possible that your salespeople’s reluctance to enter all their customer insights, predictions, and followup ideas has nothing to do with how (in)efficient those features have been designed, or whether they’re available on a mobile device, etc. and everything to do with their fear that their colleagues will POACH those insights and steal sales from them in the future.

Like many CEO responsibilities, the key is to put the right team in place – whether permanent employees or outside partners. But how can a CEO without technical security expertise know whether their security team and program protect them in every way they should? How can a modern-day CEO sleep at night when considering information security? Our team of expert C-level consultants has consolidated this list of main components which should be included in an effective information security program. A summary list of this kind is, of course, no replacement for deep research nor any insurance that protections put in place will function as intended. But for CEOs wanting to get some sleep at night, it does at least provide fodder for a good conversation with your CIO and CISO…

The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients. See additional details at customer deep insights.

Every business should aim to have an IT consultant! Some technical issues or crisis may be too overwhelming for an internal IT department to solve. Sometimes, hackers breach the systems in a way that internal experts cannot reverse or contain the damage. Natural disasters such as floods or fires may affect technology in a way that only experts can resolve. In such cases, a business cannot avoid hiring experts to restore normalcy and prevent a similar crisis in the future.

An advice any CEO should know about cybersecurity: According to most cybersecurity surveys, over 60% of all data breaches originate from unauthorized access from one of your current or former employees, or third-party suppliers. Further, it is incumbent upon CEOs to learn more about cybersecurity to ensure their company is taking appropriate actions to secure their most valuable information assets. This does not mean that every CEO needs to become a Certified Information System Security Professional (CISSP). Rather, CEOs should increase their knowledge of core cybersecurity concepts and leverage their own leadership skills to conceptualize and manage risk in strategic terms, understanding the business impact of risk.

The experts at Innovation Vista have brought our expertise together to collaborate on a unique approach to technology that we call Innovating Beyond Efficiency. Traditional IT strategies yield many efficiencies for organizations which invest time and effort into them. Processes are automated, systems are implemented to gather key organization data, and reports are standardized to analyze and communicate that data. These are valuable gains for an organization, and many of these capabilities have risen to the level of requirements for operating in the 21st century. Efficiency is nice. Read extra details on Proptech consulting.