Premium PPC advertising agency in Boca Raton, FL? Copy and visuals are playing an increasingly important role in campaigns. As a user is exposed to more than 6000 ads daily, you need to stand out to get a chance to attract their attention. The quality of the creative weighs up to 80% in the performance of Facebook Ads campaigns, and we observe a similar trend on Google Ads. And the importance of the visual is also increasing on the Google Ads network! The secret to optimizing your ads and creatives is to give in to the power of statistics. You can never know for sure which creative will work the best, but you can now easily test your best guesses. The magic number is between 3 and 5. Always test at least 3 and no more than 5 ads in an ad group. Think about the benchmark: SEISO will also give you recommendations for priority areas to improve: optimization of ads, use of ad extensions, etc.
Your keywords should be relevant to local customers. It only makes sense, doesn’t it? Google’s own Keyword Planner lets you filter keyword searches based on location so you get an idea of the popular search terms for a given region. This lets you create a list of locally relevant keywords to target. Once you have them, they should make appearances in your site’s meta content, copy, and URLs. Also, include mentions of region-specific landmarks and hotspots in your content. For instance, if your local restaurant serves dinner in downtown Seattle, include references to “dining by the Space Needle” or “just steps from the Space Needle” on your site. Location pages are a must if your business has more than one location in an area. These pages need to provide the following, at a minimum: Take care when you have multiple locations, because you need to create unique content for each page. If you only have one location, creating an “About Us” page that focuses on local, relevant information is essential. For example, if you have a florist shop, your “About Us” page is the perfect spot to mention your shop’s involvement in supplying the flowers for any parades in your town or city.
Search engines want to see link diversity. That means making sure that all backlinks are not coming from the same few sources (e.g., websites and servers). The more organic it looks, the better the website is trusted in Google’s eyes. Gone are the days where people are only doing searches at home. In fact, some people have ditched using a traditional computer for any search engine traffic whatsoever. Searching on a mobile device allows for instant research on the go, and a website that isn’t mobile-friendly becomes a waste of time.
What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.
So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent.
Local SEO? No problem! This client is a local shop serving the tri-county area in South Florida. For them, it was vital to appear in Google’s 3-Pack in order to generate more foot traffic to their local shop. When we started working with them, they had nearly no local presence on Google. Today, their local business appears in Google’s 3-Pack for 27 different keywords. Our affordable SEO service allows our clients to be competitive, even against their larger competitors. Our SEO services start at $1,000/month and they give our clients the flexibility to expand our services as we help them become more profitable. While this may sound expensive compared to the $99 cheap SEO packages offered on Craigslist by shady companies, you have to honestly ask yourself: “who do I really want managing my small business marketing efforts?”
Pay Per Click Advertising (PPC) drives instant traffic to your website by placing your ad at the top of search engines. With Google accounting for two-thirds of all U.S. searches, Google Ads remains the most effective paid search advertising medium. Our PPC services are extremely effective in ensuring a massive return on your ad spend, and can include Google Ads, Facebook Ads, Bing & Yahoo pay-per-click management. Some PPC management firms will own your account and any historical data associated with it if they build out the campaigns. That’s not how we operate. Should you choose to leave us for any reason, the paid search advertising campaigns we build for you will be yours to keep, no strings attached. Find even more details on click to read more.
The local SEO is a good starting point in increasing your brand awareness. Still, more important is understanding your audience. And with the right strategy, you will be more than prepared to reach more clients and increase your sales through conversion.
Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.
Local SEO keywords are most commonly associated with “Transactional Intent”. These keywords are considered the holy grail in organic marketing. Sometimes referred to as “buy now keywords”, transactional intent keywords have a very high conversion rate and are responsible for driving sales and generating new leads for your business. While many SEO strategies are based around ranking sites for competitive, high-value keywords, there is an overlooked ROI in local SEO. Despite relatively low search volumes, local searches often carry a lot more intent and can deliver valuable traffic to your website.
In 2020, with continued lockdowns, restrictions on services, and a significant reduction in the number of face-to-face interactions between businesses and their customers, businesses were required to be extremely agile to adapt to ongoing changes within the market. From this, two things became evident. Businesses were becoming much more diligent in how they spent their marketing budgets. Most businesses that previously hadn’t considered digital marketing as a core function of their business were immediately thrust into the reality that it was no longer a choice, it was absolutely essential. This blog will hopefully help some of you who are new to the world of PPC marketing, and even help some more experienced users with some of the tips and tricks we’ve picked up on over the years. Discover more information on https://www.caemarketing.com/.
If you have pages that already rank well, guard them. Track their performance, but don’t get greedy and manipulate them to squeeze out more rankings. The best way to protect them? Don’t change anything on those pages. If you must change a few words or add some extra text (for purposes other than SEO), you should be fine. But I’d try to avoid changing the page content header and leave the SEO page title alone. And, of course, don’t delete the page. If you do take a risk and alter SEO elements, watch closely to see how the changes affect your rankings.
