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Social media marketing, for instance, works better for targeting your ideal target consumer base, demand generation, building brand awareness and prospecting potential customers. Pay Per Click (Pay Per Click) marketing ads, on the other hand, work better for serving your generated demand and capturing it i.e. where you know your product is wanted and when it is wanted, then you can roll out your ad’s to generate sales. Instead of jumping in without a plan, you must focus on establishing your main sales channels that are your money makers first. Once you have that place and have a stable stream of sales, you can then achieve the kind of revenues that enable you to expand your marketing funnel and add more marketing channels to your wider funnel. Your advertising must always pay for itself – setting aside so-called ‘loss leaders’, which are an exception.

There are countless ways to increase social media traffic. But just because a method works, doesn’t mean it’s cost-effective. If it doesn’t give you the right ROI, it doesn’t make sense for your business. You can waste a lot of time and money chasing online strategies and trying so-called “secret” tactics that simply cost too much for too little. Then there are techniques that are proven. When done right, they increase social media traffic. They help you meet revenue goals. They don’t burden you with acquisition costs that aren’t sustainable. This is the kind of strategy your small business needs. Here’s how to get this done.

So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories.

The importance of a proper thumbnail image is even higher knowing that it is going to be shown in the suggested videos section and the organic search page. Furthermore, each time you embed the video on social media, the thumbnail image will be presented to the potential viewers. This is one of the fastest ways to get views on your YouTube video. Create Transcripts of Your Videos: Although SEO experts are still arguing whether making transcripts of YouTube videos can increase the ranking on the search results page, there’s no reason not to try it. Pro Tip: By creating closed captions, you will be able to attract a larger international audience. If a person is not as proficient in English to understand everything that you’re saying in the video, a transcript will certainly come in handy for them.

Understand your competition. Those “similar-but-different” companies are going to be out there. And, as with most aspects of the business world, the better you know them, the better you can know how to have a leg up on them. You can conduct this research at the same time you’re researching your customers, because chances are they’re interacting with competitors as well. Once you’ve gathered the data on your competitors, one of the most effective ways to use it is to figure out where there might be voids in their services that your business can fill. See even more info on https://realtrafficsource.com/.