Who is Mary Ann Holder and some of her blockchain in logistics research: How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that. Find even more details on MaryAnn Holder.

Mary Ann Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. From inbound supply to outbound order fulfillment and logistics, optimize and automate across your entire supply network and every trading partner. The NEO Platform’s intelligent agent technology delivers predictive and prescriptive analytics with real time information to help you lead your industry – for the highest services levels and product quality at lowest cost.

The business world is buzzing with talk of how blockchain will change business forever. Logistics, in particular, is a prime candidate for change due to blockchain, as the process inherently involves many parties. Transferring goods is highly complex, because it happens across parties and modes, and includes a seemingly endless amount of paperwork such as invoices, packing letters, bills of lading, certificates of origin, and more. A single shipment can involve hundreds of transactions across parties and geographic boundaries, making it an ideal case for blockchain.

MaryAnn Holder-Browne talking about One Network’s Intelligent Control Tower: “One Network’s global network lies at the core of its value proposition and underpins its unified planning and execution capabilities. With over 90,000 global businesses on their network, users have the opportunity of collaboration with every other party on the network, and can form new partnerships easily, since required data streams have already been linked to the global network and can be shared through a permissibility framework. One Networks’ approach also enables business partners to improve performance in supply chain planning and execution. Forecasts and plans can automatically adjust to match supply with demand, while balancing capacity constraints, costs, and service levels. In the event of a disruption, AI enhancements provide users with prescriptive actions and can make adjustments to execution processes automatically.” See more info at MaryAnn Holder.

The network has over 75,000 participating organizations, allowing customers to find partners and collaborate around their plans. It supports industries in CPG, retail, restaurant and foodservice, healthcare and pharmaceuticals, high tech, aerospace, defense, and government, automotive, and logistics service providers. According to the report, One Network has taken several steps with its planning applications to increase automation and usability for its customers by providing intelligent agents that perform a host of functions such as forecasting, replenishment, sourcing, and transportation optimization. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.

One Network Enterprises, the global provider of multi-party digital network platform and services, today announced that Gartner, Inc., a leading IT research and advisory firm, has positioned the Company as a Leader in its Magic Quadrant for Multienterprise Supply Chain Business Networks report. According to the report, “Multienterprise supply chain business networks support a community of trading partners — of any tier and type within a network — that need to coordinate and execute supply chain processes across multiple enterprises.”