School admission consulting help with Manhattanville’s Jose Flores today? Consulting Engagements: Union University: Originated and implemented a training course to empower admissions counselors in their delegated territories, generating greater opportunities for enrollment. Developed a personalized communication strategy for prospective students and parents. Pine Manor College: Recruited by the Board of Trustees to support recruitment as well as develop an enrollment plan for both domestic and international students; efforts led to an increase in enrollment by 300 students. Redeemer University: Appointed by a Canadian Christian School to enhance marketing through automation while utilizing their existing CRM. See extra information on Jose Flores Manhattanville.
Change is the name of the game. Recruitment territories have to change, and budgets will need to be reallocated to support these new students; all a significant pendulum swing for a traditional group that does not take kindly to change. Although colleges and universities see the opportunities in front of them, many still go the traditional route. They are going from high school to high school, from community colleges to community colleges, and traveling abroad. Today, this conventional approach will not work. The isolation that was created by the pandemic forced both students and recruiters and university support staff to embrace technology. Going back to traditional ways won’t work. Allocating traditional budgets won’t work. Flexibility and a real plan that considers all this is the solution. Remember, for many of these students and families, paying for higher education will be one of the most expensive purchases they will ever make, so let’s treat them like important customers.
Manhattanville’s Jose Flores talking about student systems: Data analysis can lead universities to deploy target marketing. In April 2017, I wrote an article on LinkedIn alerting colleges and universities to embrace techniques that most appeal to this new generation of students. A generation of students that have access to the internet 24/7 and they prefer that access be mobile. This change is forcing colleges and universities to develop clean digital footprints, which include being visible and active on Facebook, Instagram, YouTube, Snapchat, and now TikTok. Although immersed in the online world this generation demands individual attention, which has become a difficult task to manage in environments where there are large numbers of students. Today, leveraging workflow and technology gives colleges and universities an edge in making a student experience personal when they visit the campus.
A demographic shift has generated an environment of declining enrollments, so many universities are seeking to recruit transfers, international students, and non-traditional students. I have extensive experience on how to attract these students. I’ve doubled transfer numbers, built international populations that have reached 24% of an institution’s population, and created programs that attracted large numbers of non-traditional students. My journey has taken me from an admissions professional for a small liberal arts college to working as a consultant with hundreds of colleges and universities in both the private and public space. Understanding the recruiting landscape has been an important facet of my career.
Manhattanville’s Jose Flores talking about college financial aid: For example, Yale University, which awarded an average of $56,630 to international undergraduates who received aid in 2013-2014, accepted only 6.9 percent of applicants in 2013. Amherst College, which awarded international students $55,121 on average, had an acceptance rate of 14.3 percent. Below are the 10 colleges and universities that offered the most financial aid to international students during the 2013-2014 school year. U.S. News only considered schools that awarded financial aid to 50 international students or more. Unranked colleges, which did not submit enough data for U.S. News to calculate a ranking, were not considered for this report.
In charting my rise from an early Admissions Counselor to my current role as Chief Operating Officer with a higher education technology and enrollment consulting company my experience is substantive and multifaceted. Throughout my career, I have accumulated knowledge and expertise in admissions, financial aid, student registration, retention, marketing, and the technologies that support these areas. As a former Vice President of Enrollment and as a Consultant I’ve managed and built small to large teams. See even more info at Jose Flores.
