Marketing and sales leadership with Emmanuel Finnih today? Emmanuel Finnih’s teaching style is very straightforward and to the point. He doesn’t waste time with fancy words or complicated concepts. Instead, he breaks down marketing into its basic components and explains them in a way that anyone can understand. See extra information at Emmanuel Finnih.
Internet Marketing to Attract New Customers: You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.
The tools for an effective social media marketing campaign require more than just a smartphone with a camera and some rudimentary editing software. Simply posting content on your social media channel gives you the most basic level of online presence, but if you’re looking to increase your follower base and cultivate engagement and interaction, then you need to kick things up a notch. A great social media manager has tools like social media monitoring software to help you understand the success and performance of your content while surfacing ways to improve. They’ll offer metrics of success so you can keep things fresh and tweak your strategy to be as effective as possible.
Emmanuel Finnih about Digital Marketing : Add to this, the time spent outside social media, but still online, searching on Google, visiting websites, reading news, texting, etc, then, before you know it, you can add another two to three hours of screen time. This is an unprecedented cultural shift away from attention on T.V., paper brochures, or traditional offline advertising channels. In fact, a Statista survey about smart phone usage shows that In the US, people spend 5-6 hours a day staring at phones, tablets and computers. That translates into several hours per day for endless advertising opportunities to your customers and eyeballs tuned to receiving your digital marketing messages. These numbers alone might be enough to make you appreciate of the power of digital marketing enough to incorporate it in your marketing funnels if you are not already doing so, and to expand your array of ‘rods in the fishing pond’, if you already have a digital marketing footprint.
Being available online is now almost vital to businesses. Local businesses want a piece of the pie too. You will find local businesses trying to rank on search results, thus making local search mainstream. A business that has a brick-and-mortar location or is servicing in a specific geographical area, will find local SEO beneficial. If you look at the above example, searching for “packers and movers in San Diego” you will find pages ranking at the top which are optimized for local search. The beauty of local search is that the competition is relatively less as compared to broad search.
So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories.
Emmanuel Finnih is known as a marketing teacher guru. He has been in the business for over 6 years and counting. In that time, he’s taught at Texas Southern University but more importantly, he’s helped countless students master the complex art of marketing and published 3 books that are worth reading for the students who want to reach the peak of marketing and experience what is necessary in today’s age. For example, when Emmanuel was teaching a class on market research, he showed his students how to use market research to their advantage in their careers. He gave examples of how market research had been used effectively by businesses to make decisions about their products and services. By the end of the class, his students had a firm understanding of how market research could be used to improve their own career prospects.
