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Culture. Through this pandemic, I’ve been amazed to hear the stories of companies that just refused to quit. Their business and people are too important to them. If that determination and perseverance wasn’t a fundamental part of the DNA of a company’s culture before the crisis, that’s not something that can be suddenly turned on when things get tough. When companies have a compelling purpose that people can rally around and believe in, teams can quickly get aligned and overcome seemingly insurmountable challenges. Every good coworker has a passion to have a job that is relevant and important. Strong leaders give their people a voice in their organization, and ensure they have autonomy and competence to act. Disruption, uncertainty and remote working do not have to shatter culture. Culture can set you apart, help you retain and attract top talent, and make customers proud to work with you.
Implement a new email marketing campaign- nurture your candidates and regularly send them relevant content. Offering advice and interview tips will support them as they try to find employment, while also keeping your company top of mind. Explore new media channels- Does your company use social media? Do you see more success on one site as opposed to another? Try your hand at new posts with a new audience. Post original content regularly.
Project which functions will no longer be needed and which will have to be adjusted, as well as what new functions will arise in this new economic climate. Assess how current staff can be retained and retrained in this new structure. Determine what openings exist after evaluating the current state of staff and functions. Factor in business continuity and redundancy needs when assessing workflows and staffing needs. Look for candidates who have worked successfully in virtual environments. All other qualifications being equal, the candidate who has worked in a remote capacity could assimilate faster. Look for candidates who are familiar with multiple virtual business platforms, such as Microsoft Teams, Slack, Zoom, Asana, Trello, proprietary VPNs, and CRMs of all kinds.
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