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The Real Challenge For Digital Marketing: At the time of writing this, we are two years into the global Covid-19 Pandemic and hopefully this is coming to an end in terms of crisis business conditions. A McKinsey report claims, “…we have covered decades in days in digital adaption”. This revolutionary transition to the online world that has been taking place in the last few decades has truly changed how we work, communicate, shop, or entertain ourselves. This ever-burgeoning online life-style has particularly had a major impact on E-commerce. Global online sales experienced a massive 63% growth towards the end of 2020 and increased by another 11% in 2021, perhaps unsurprising given the global pandemic, but what is interesting is the increasing preparedness of older generations to pay for products and services online. In some countries such as the UK, consumers have shown up to 75% increase in online shopping compared to the pre-pandemic time.
You want to improve your Youtube channel or to increase the views of your videos and you don’t know how? Here are some methods about how to acquire more Youtube viewers and subscribers. You should also observe your competitors – other YouTubers in your niche. What are they discussing? Observing your competitors will help you figure out if they are responding to an emerging trend. Pro Tip: Don’t forget to check social media especially Twitter. Simply make a quick search on Twitter to find out which hashtag is trending. If you check out the results, you will find a list of Twitter users and tweets on the subject. Never Give Up: Have you been posting videos on your YouTube channel for a year or so and hardly getting views or comments? Thinking of giving up? Well, don’t. Each day, YouTubers create new channels where they post videos on a variety of niches. For instance, fashion, baking, cooking, traveling, and more. Some channels kick-off and their owners start to get more viewers. Others don’t receive any views or comments. If they do, could be less than 10.
Short form videos are already a popular digital marketing trend through the mediums of TikTok, YouTube and other platforms. In the future, there will be lot more of these platforms. People are bombarded with information and their attention spans often do not process all seen. Short videos with effects and features captivate and connect your audience instantly. Additionally, consumers nowadays tend to prefer authenticity. This means that videos replicating normal, everyday life as well as inviting audience participation are the most effective. Videos are also ideal to integrate with social media marketing strategies. Advertisements on social media increased to provide users with more convenient shopping experiences. Not to mention, social media influencer marketing is on the rise.
Instagram is one of the best places to reach your target audience and build a community of engaged fans. But knowing how well your content is resonating can feel like a bit of a challenge. Especially when there’s more than one way to measure your engagement. Up until recently, we looked at the number of likes on a post as a strong indicator of its performance. The more likes a post got, the more we judged it as a “good” piece of content. Discover more info on https://smmlite.com/.
