Mary Ann Holder and the rise of a blockchain in logistics expert? Mary Ann Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. Back in 2002, Greg Brady, a supply chain visionary and Ranjit Notani a pioneer in multi-enterprise collaboration technology came to the conclusion that the traditional paradigm of business-to-business collaboration built around enterprise-centric software was fundamentally flawed. Businesses must take an outside-in network view and together serve the end consumer. In May 2003, they acquired Elogex, a cloud-based logistics software company, and founded One Network Enterprises with a vision to create consumer-driven business networks. They developed a network platform that enabled entire business communities to collaborate and work together to serve the consumer. Brady and Notani brought the network way of conducting business just as LinkedIn did so to managing professional contacts. They re-imagined how business software is built, delivered, and used for today’s dynamic and highly inter-connected world.

How should marketers address those challenges? I think it’s really getting the heart of how people consume the information that they want. We are living in the information era. The digital era of information. With the advent of the internet first in the early 1990s through now. With all the newest latest modes of communications such as YouTube and different parts and pieces of different parameters within communication and content, people are really geared sometimes in one direction, being visual, being auditory, being a reading learner. If you think back on the educational status of someone, sometimes age sometimes the demographics will tell you where they might reside in that spectrum of learning. But, really when you’re consuming data for your organization, it’s you’re on a learning process because you’re looking for the newest and the latest information to help you shine in your position and help make you a better employee, a better partner you know with your suppliers with your organization.

The ONE Platform supports a variety of multi-tenancy models such as classic multi-tenant as well as network multi-tenant and is credited by customers for delivering rapid results at half the cost of traditional technology approaches. Leveraging AI and Blockchain, the multi-party digital network has more than 60,000 businesses onboarded globally and is the largest business operating network worldwide. “As the largest supply chain network in the world, we are thrilled to be named a Leader in Gartner’s Magic Quadrant and to see them emphasize the importance of multienterprise solutions and their impact on the modern supply chain,” said MaryAnn Holder, Chief Marketing Officer, One Network. “With a vast number of retailers, distributors, manufacturers, carriers and third-party logistics providers onboarded, the RTVN offers a disruptive technology and business model that enables our community to slash inventory, improve service levels, and speed up the supply chain in order to outpace the competition.”

Given this potential, many companies are exploring blockchain projects, as the technology can help simplify, secure and streamline the sharing of data, and provide transparency across the supply chain. However, Gartner estimates that most blockchain projects will stall and never reach production due to various reasons, including “technological immaturity, lack of standards, overly ambitious scope, and a general misunderstanding of blockchain’s ability to support supply chain.” Blockchain certainly has challenges when it comes to supply chain even despite the aforementioned benefits. This is largely because early versions of blockchain has several key flaws including: Lack of Scalability –Currently, Bitcoin manages about 7 transactions per second, and Ethereum about 20 transactions per second. This will have to improve significantly to support the speed and complexity of today’s global trade and logistics. Lack of Confidentiality – On public blockchains everyone can read everything. This limits both the number of companies willing to join a blockchain and the amount of information that they are likely to share.

MaryAnn Holder about One Network’s Intelligent Control Tower: “One Network’s global network lies at the core of its value proposition and underpins its unified planning and execution capabilities. With over 90,000 global businesses on their network, users have the opportunity of collaboration with every other party on the network, and can form new partnerships easily, since required data streams have already been linked to the global network and can be shared through a permissibility framework. One Networks’ approach also enables business partners to improve performance in supply chain planning and execution. Forecasts and plans can automatically adjust to match supply with demand, while balancing capacity constraints, costs, and service levels. In the event of a disruption, AI enhancements provide users with prescriptive actions and can make adjustments to execution processes automatically.”

One Network Enterprises, a global provider of secure, multi-party business networks that enable autonomous supply chain management, announced that Nucleus Research, a global provider of investigative, case-based technology research and advisory services, has positioned One Network as a leader in its 2019 Technology Inventory Optimization Value Matrix for the second consecutive year. One Network’s Real Time Value Network™ (RTVN) was acknowledged for delivering a suite of application modules that allow customers to answer their end-to-end supply chain needs, including supply planning, demand planning, sales and operations planning, global logistics management, outbound fulfillment, and inbound logistics management. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.