Carina Hatton’s complete small business profits tips today? Carina Hatton on marketing for ecommerce websites: Learn how to make the most of your budget (no matter what size it is) and how much wholesale products really cost. How much should you mark up your products? You’ll learn just that in this day’s trainings from someone who has sold A LOT of products. BONUS: Find out what the best-selling price points are when selling online.
Will Google turn the natural search landscape upside down in 2021? I doubt it. Although change is inevitable, you can survive or even gain an edge with a little vigilance. But don’t expect any relief from the merciless trend of organic results moving way down the search engine results pages (SERPs). Like any good content marketer, Google is focused on the needs of its audience – searchers. Eager to produce relevant results, the search engine constantly enhances its technology and relies on artificial intelligence to support results. Google’s BERT, for example, focuses on natural language processing (NLP), including searcher intent and the context of search queries. Fortunately, marketers still see traffic from Google and other major search engines. Organic searches accounted for 53% of website traffic in 2019, according to BrightEdge data. I don’t expect that number has changed much since 2019.
Are affordable SEO services important? Carina Hatton thinks yes, and here is why : Still not sure about the difference between cheap SEO and (good) affordable SEO? Check out this infographic. With many larger SEO companies charging between $5K and $10K+ per month to optimize and manage clients’ SEO campaigns, many small businesses were essentially left to fend for themselves. The alternative became fly-by-night SEO companies offering cheap SEO packages at cut-throat prices. Forbes reports that a quality national SEO campaign will run you $2K/month on the low-end. After nearly 2 decades of executing profitable SEO campaigns, we can attest to that. Shady SEO companies charge $99/month. So, you have to ask yourself; if someone is selling you a Ferrari for $9,990, is that even remotely close to the same ball park as what you’d expect to pay for a Ferrari?
Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings.
Carina Hatton about SEO for small business: Most people are already aware of the importance of on-page content for SEO. The world has evolved a bit as far as what type of content works best. Gone are the days where shortcuts and keyword stuffing actually works. This is excellent news for people willing to put in the time and effort for quality. Relevant, quality content is key. Length helps significantly as well. Striving for at least 1000 words on each page should be the norm.
Local SEO is an ideal way to promote your business’ visibility on location-based searches. It helps your business get found online by local prospects. This type of SEO becomes exceptionally important if you have a business that provides a service in a specific locality. According to HubSpot, 72% of people who did a local search visited a store within 5 miles. It shows how effective local SEO is. Read even more information at Carina Hatton.
