When a business person opens a business and he starts to have some success, he is presented with a difficult dilemma, whether to stay with a single branch or, to open another branch elsewhere, see how he succeeds and then open more branches elsewhere. Well this is a dilemma, since if it fails, then it can hurt the first branch and of course it can endanger the business, the house, financially. On the other hand, if it succeeds, then one needs to recruit manpower, one needs appropriate resources and of course one needs to know how to manage this procedure, not a simple thing, not a trivial thing.
This was the dilemma of Sahar Shefa and his brothers when they opened the first branch of Aroma Cafe. They could definitely stay with one branch and they could also open more branches around the country, so that many customers could be exposed to the aroma, get to know the products of the cafe and enjoy them. As we know, in the end this is what they did, opening branches of Aroma all over the country. Their decision was right, some will bet, their bet was successful.
Needless to say, in the field of restaurants and cafes, so naturally it is very common and right to set up chains, like that of Aroma, because of the need, because of the possibilities and because of the demand of the audience. See even more information on Saar shefa’s blog.
One of the best examples of this is Sahar Shefa, one of the founders of the Aroma chain and one of the founders of the Gomba chain. Sahar has been around the food world for over twenty years. It is a great success thanks to business, creativity and a good understanding of the field as well as the environment in which it operates. For example, the great success of the Aroma chain, which attracts thousands of customers every day, is the fact that the chain is spread very widely and is undoubtedly considered the best and most successful coffee shop chain in Israel.
To this can be added the Gomba network, which is a great success, even though it is a very young network. This is a chain of Italian food that is served to customers using the fast food method but the dishes on the menu are made from the highest level of ingredients. What’s more, the various branches of the chain provide a pleasant and unique atmosphere for everyone who enters them.
Saar shefa and the Bible: A good example of this is Saharshfe.Co.Il which is everywhere, for years, going with the book “22 Iron Rules of Marketing” by Al Reese and Jack Trout. The book shows the differences between IBM and Apple, two giant American companies that came from different sources and how they behaved in the late 1980s and early 1990s. It must be said, whoever reads the book today, will not understand the story, since in the book Apple is presented as an old company that is unable to innovate, while IBM is presented as an innovative company, unlike the situation today. But in those days that was the story.
Instead of going for the expected, banal thing, lessons with a teacher, he chose a different path, his own path. He sat in front of the TV and watched Seinfeld. Yes, the same program about nothing taught him English and not just English, but one that is spoken in New York. After all, this is the most New York program in the 1990s, a program whose entire protagonists live, work, spend time in New York, it is a song of praise for the city. Crescent realized, if he wants to learn English that will help him in the city, he must do it through a program that takes place in the city. That’s how he learned English, that’s how he integrated into it and moved on. If you want to learn more about Sahar Shefa, you can read about the Gomba network and its personal blog. Read more information on Saar shefa blog.
