Meet Jeffrey Lane Romero and some of his marketing thoughts? I was born and raised in the Salt Lake City, Utah valley where I am a proud graduate of the University of Utah. After spending some time on the road playing drums in a couple of bands following college and a stint in Denver, I found myself in Sacramento managing digital marketing for an online retailer of lighting and home goods. I helped grow the company’s organic and paid marketing strategies while breaking traffic and sales records along the way.
Jeff Romero is a SEO leader and his education includes Courses included Internet Marketing & eCommerce, Marketing Management, International Marketing, Marketing Research, Advertising & Public Relations, Business Statistics, Business Writing and Strategic Management. Completed marketing research project for development and budgeting of new IT services for the David Eccles School of Business (2008) Completed trade marketing / brand promotion internship for Utah-based airline (SkyWest Airlines). Managed live Google Adwords campaigns and budgeting for local auto dealerships as part of semester project.
Jeff Romero about himself : I am a digital marketing professional with a successful history of executing high performing local and enterprise SEO campaigns, paid search programs (search, shopping, display and video), using web development best practices to create user-centric experiences, and helping businesses understand digital strategy from a data-driven approach.
Jeff Romero SEO advices: Finally, for additional image optimizations, I turn to Smush. This plugin goes beyond what most optimization plugins do to compress images and even allows users to compress entire image directories within the WordPress library. While it is a paid plugin, it’s definitely worth it.
Octiv Digital — like the music term octave — started with the idea of getting it right for the customer and being fully transparent about marketing results. For local and small businesses pursuing online marketing strategies, we know there is a lot of overpromising and underdelivering from digital marketing agencies. We’re here to correct that and be as transparent as possible with you. Depending on where you are with your website / marketing programs, we’ll structure a proposal and figure out all of the bells and whistles to get you rolling as quickly as possible.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. Today’s consumers value privacy more than ever before and they’re losing trust in the tech giants that collect enormous amounts of their personal data on a daily basis. That’s why adoption for privacy-centric alternatives has been on the rise. DuckDuckGo, for example, has steadily risen in search volume from 34 million in January 2018 to over 50 million so far this year. Find additional information on Jeffrey Lane Romero.
