Looking for Branding tricks ? As a product designer, you need to focus on function over features. It is easy for a great product to get bogged down with too many bells and whistles. As a designer, you may be thrilled at how versatile your design is. But sometimes people don’t want a clever device — they want something that just works. The more features there are, the less intuitive and simple a product becomes. Sometimes a screwdriver is better than a swiss-army knife. Think about the purpose of your product. What is your mission statement? What is your mandate as a designer? Take inspiration from these simple products that made millions of dollars.
No matter how objective of a person you may consider yourself to be, you cannot possibly look at your own product – your baby – and see the same flaws as someone who has no vested interested in the success or failure of your product. Your idea may seem great to you, but before you can adequately judge whether or not it’s actually a product of value to enough consumers, you have to start with some small-scale feedback. If everyone around you is not sure your product or idea is something they would invest in, it may be time to make adjustments to the idea – even if only slight adjustments – to ensure the product you end up releasing is the best it can possibly be. Read more info at Product design and development.
Making decisions around these concepts will ultimately inform the process of creating each specific brand element such as your logo, website, social media pages, signage and/or packaging. Prioritize brand elements most important to your key customer base. Keep in mind that just because the typical startup template dictates getting a logo, website and business cards first, that may not make sense for every type of business. And because time is literally money when you’re an entrepreneur starting out, you need to focus first and foremost on the touchpoints that have the capacity to drive revenue and sales. While nearly every company needs a basic logo and some sort of web presence, it could be that your Instagram page or even Linkedin profile supercede the need for a full-blown website in the first six months out of the gate if these are where your customers are most likely to find and vet you. Or perhaps business cards are “nice to have,” rather than a “must”, at least at the beginning. Choose and prioritize according to your needs rather than tradition.
Start-Up trick of the day : Carry on planning: Once you’ve done a bit of doing, go ahead and go back to planning. Constantly re-evaluating your business and the direction it’s going in can help you find opportunities for growth. Anticipate the future: Nobody can know for sure what tomorrow will bring, but if you keep yourself informed and learn how to spot upcoming trends, you’ll be much more likely to successfully predict the future. Source: https://www.petermanfirm.com/.
